But you are a known poster not dropping a planted advertisement. (Not that I think Prophet was meaning to mess up.)
Well, planted, in that you like whatever bicycle blog or company it is, but not understood as self promotion.
The years I had the gallery in northern california I never mentioned its name. That was a little hard, but obvious that I shouldn't. I mention it once in a while now, as there are no bennies to me, though I wish my then business partner very well. I don't actively promote it, but anyone who knows me knows I love the place and care about my business partner, her husband, her son, his wife, the dog, the cats, and the horse, and the turtles.
As a website, a2k is generally (whatever else we argue on and on about) non promotional.