@parados,
It wasn't demographic population shifts in that area that worked to Romney's disadvantage, it was the reduced voter turn-out among working-class white males--they just voted in fewer numbers for this election. And, when you're counting on the white male vote, that's going to cost you.
When a political party is fixated on maintaining tax breaks for those earning above $250,000, at a time when there is a pressing need for the government to raise revenue, what appeal would they offer to any working class voter?
Apart from the Bible Belt, and the affluent, and the older more conservative voters, I'm not sure where there are firm Republican constituencies on a national level any more. And the fact that voters under 30 went for Obama, does not bode well for the Republican future.
Finn keeps insisting that Romney lost because he had a less effective strategy, and, while that's probably true, one has to look at what made that strategy less successful, and that has to begin by looking at the Republican party platform, and the policies and positions this party was trying to promote. Is providing legal rights and personhood for fetuses really a burning issue on the minds of most voters? Where were their proposals on how to raise revenue if tax breaks for the most wealthy were allowed to continue? Mostly they threatened entitlement programs, and important income tax deductions, on which a great many working class and middle class voters rely, and tended to focus on long-term federal debt reduction at a time when most people are more anxious to see a more immediate upturn in the economy, an increase in the value of their homes, an easing of the job/employment situation, and confidence that their income and property taxes won't continue to rise, and that there will be funds and opportunity for their children to attend college, or money for their own retirement, before they can start worrying about the federal deficit--and those voters also haven't forgotten that it was the Bush administration that turned a surplus into a deficit, and that "trickle-down" economics didn't work in the past. And the vow to repeal "Obamacare" failed to take into account all those voters who want health care reform, who either lack health insurance or can't afford to keep paying high premiums, or who simply recognize the high drain on the economy that inadequate health care coverage promotes.
Where was there a real attempt to appeal to women, or younger voters, or minorities, or the working class, or the average middle class voter? What was the Republican party offering to them? Can you afford to write off that much of the electorate on a national level? Was that the Republican strategy?
And the candidate chosen to carry their message, Romney, an enormously wealthy man, whose personal concerns include installing garage elevators to maneuver his many cars, showed no indication he had any inkling of what real life was like for the average citizen in this country, and his unguarded comments about the "47%" reflected some disdain for them. And his choice of a running mate, Ryan, while designed to appeal to the more conservative base, put forth another individual who did not exactly radiate warmth, or compassion, or any true appreciation of why people need, and rely on, numerous entitlement programs, particularly in a still struggling economy. Is this really the time to talk about cutting food stamps, or Medicare, or programs, like Head Start, that help people to survive, or help lift them out of poverty, or give their child a better shot at academic success?
Strategy starts with the selection of candidates and the messages they send to voters. How you will market these candidates is secondary--the candidates and their proposals must resonate with enough voters to begin with, all strategy after that is essentially designed to get out the vote. The Republicans didn't put forth either a candidate or proposals that were appealing enough to a wide swath of the electorate on a national level--or even to some elements of their own base--and that's what they've got to contend with for their long-term viability.