@Finn dAbuzz,
Not that I disagree, but what part of the campaign strategy did you disagree with? I see several questionable moves:
1) He tried to run to the right of all his primary candidates. That lead to the "self deport" latino immigrant comment, the "don't support the bailout" fiasco and the "abolish FEMA" position.
2) He tried to suck up to everyone. This is what gets him to make a birther comment at a rally and tell a private group of rich people he's not concerned about the 47%. You can't get a rep as a leader when you are brown nosing all the time.
3) He really, fundamentally believed his own misinformation. He was deluded by his own internal polls, ignoring all the information out there telling him he was behind and believing he was headed towards a landslide victory. As a supposed businessman he really should have known better. (To me, this makes him look more like the Bear Stearns CEO playing golf while is company is collasping than a guy with the right skills to lead the country.) With a more realistic picture, he might have been able to better apply his resources.
4) He took his eye off the ball to try to get bogus charges to stick to the President. Bengazi was a distraction that got the base all riled up but didn't bring over undecided and used up precious time. The Jeep thing was a terrible distraction for his campaign at a time he needed his message to be sharp.
As for candidate quality, Mitt isn't bad especially compared to the others that put themselves forward, but he really at his heart does not understand how the average person in the US lives and works. Some of his "missteps" were blown up by the press and his republican primary challengers (like the $10k bet thing) but the 47% comment and the 95% of what you need to succeed comes from being born in the US and the "I'm a self made man and gave my father's estate to charity" comments show that he really has no concept of what your average person in the bottom two income quartiles face in paying the bills and trying to get ahead. Most of us don't have a CEO/Governor dad who can pay for overseas trips and Harvard.