What is "ad slots"?

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Super Bowl ad slots already 90% sold out
By Bruce Horovitz, USA TODAYUpdated 16h 30m ago Comments Reprints & PermissionsEven with the National Football League's regular Sunday schedule just kicking off this weekend, there's another high-stakes football event already down to the two-minute warning: Super Bowl ad sales.

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http://www.usatoday.com/money/advertising/story/2012-09-06/super-bowl-ads/57649662/1

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Type: Question • Score: 1 • Views: 1,112 • Replies: 5

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@oristarA,

there is a finite amount of time to show commercials during the super bowl; advertisers are quickly reserving spots...

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@Region Philbis,

Region Philbis wrote:

there is a finite amount of time to show commercials during the super bowl; advertisers are quickly reserving spots...

Thank you.

Is the ad like rolling in a slot?

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@oristarA,

the slots are times during the telecast that commercials will be shown...

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@oristarA,

oristarA wrote:

Is the ad like rolling in a slot?

Slot here is a metaphor. Literally, a slot is a rectangular aperture in a machine or apparatus that something is inserted into. A blank space in a list or schedule can be like a slot because it is 1. empty 2. ready to receive something (e.g. an advertisement)

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@contrex,

contrex wrote:

oristarA wrote:
Is the ad like rolling in a slot?

Slot here is a metaphor. Literally, a slot is a rectangular aperture in a machine or apparatus that something is inserted into. A blank space in a list or schedule can be like a slot because it is 1. empty 2. ready to receive something (e.g. an advertisement)

Excellent!

Thank you all.

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What is "ad slots"?

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