4x-Bread?

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What is 4x-Bread?
Was it a brand of bread during the old days in Canada?

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Type: Question • Score: 1 • Views: 1,196 • Replies: 4

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google it. you'll get a series of pictures, including some of the side of a building in Vancouver, BC, Canada, with a recently discovered ad painted on the wall, found under newly removed siding. apparently a 1920s era bread there. IE gets seriously unhappy when I try to copy the image to post here. You may have to do it yourself. "Shelly's 4X Bread"

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Quote:

Shelly's Bakery Products - '4x bread'

Located at 1190 Victoria Drive (at Williams St.), this fantastic mid-1920s painted sign was recently uncovered (August 2011) when stucco on the building was removed.

William Curtis Shelly (1878-1951) was born in Ontario and moved to Vancouver in 1910 to expand his bakery business and made his fortune from his famous "4X bread." It earned its moniker because Shelly had a little more than $40 to his name when he started his business, according to Gunn.Read more: http://www.vancourier.com/Heritage+advocate+eyes+boarded+bakery+sign/5276649/story.html#ixzz1ZZaF36x3

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@MontereyJack,

Thanks！

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X=ten in Roman numerals, so 4X=$40, the start-up capital he had to get his bakery off the ground. Damn, ain't the internet a great idea.

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4x-Bread?

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