"The days of huge betting coups and malpractice are long gone", is irony.
It is a scientific fact that if men and money in large amounts are brought together they react spontaneously at room temperature to produce malpractice and where possible huge betting coups. And it has the character of a chain reaction.
And it isn't "we" who choose it. It is those of us who have been identified, by an expensive investigation, as likely customers of the products advertised during Superbowl 46. The majority of the total "we" were doing other things. fm was letting us know he has a studio. Geddit?? He's an artist. Oh Aye. (fakes getting grit out of right eye).
Thus the lesser "we", that's us who watched the game, and Madonna's 1920s peekaboo show, were being given a professional opinion of what sort of people we are and of our standing in the general scheme of things.
We are not shown your ads. They either show their own ads up to the maximum time allowed by statute or they cut to Kevin Cable and a couple of ex-NFL players, one of whom doesn't fit on the screen, when your ads run longer, as they do. And judging by the blather Mr Cable's team regales us with, considerably longer.
We like cars. Or we tend to do. We have dough--that's for sure. We like colour and movement. Razzamattazz. Eating. Drinking. Reclining on luxurious sofas. Goofing off. Being cool. Doing our own thing.
It was a religious ceremonial in worship of Mammon.
They have us taped.