@DrewDad,
I'm being a pain in the ass about the word "win." In a competition, a contest, a game, it means something very specific to me. And yes, if I win, then someone loses.
If someone has participated and gained something positive from the experience, I think that's great. It's generally what I experience.
If you saw and heard the people I'm talking about, you might have the same reaction I've had. The idea of losing seems to be anathema to them. I didn't lose. Yes, you did.
If you enter something to win and you don't win, I don't understand why it's so difficult to accept. Most of us do a lot more losing than winning.