@hawkeye10,
Fox's Rebuttal: "FOX TV has tried to get actors to take pay cuts before, threatening to replace them with sound-alikes. The 45 percent cuts they're being asked to take would reportedly drop their salaries to slightly more than $4 million for about 22 weeks of work each season."
In case the voice-over actors haven't noticed ... there's a recession going on! (See comments above.)
The popularity of The Simpsons has made it a billion-dollar merchandizing industry. Back more than a decade ago, the Simpsons merchandise sold well and generated $2 billion in revenue during the first 14 months of sales. Currently, their merchandise revenue has not trailed off that much...even now.
So Fox shoots themselves in the foot in search of some short-term relief and more profit. They want to keep their escalating payroll in check. Admirable business decision....or is it? Alternatively what would FOX have to put in place of Simpsons that has even a remote chance of the kind of profit that show currently makes? Sound-alike actors could be an option, but they might as well just pull the plug completely.
Simpson's show used to draw 13.4 M watchers for each episode but now it's about 7.2m viewers. OK..so? And what about the viewership of other long-running series? What's happened to their audience? The effects of explosive use of the Internet (with all the other avenues) to watch TV episodes minus the commericlas. this practice has segmented the audience and reduced the profits to sponsors.
Corporate Fox is dumb, deaf and blind and worse -- dangerous to their own existence - they're missing the big picture.