@realjohnboy,
realjohnboy wrote:In 2008, parents needed to be comforted. They want to justify the cost of college by believing that there kid is excelling academically.
I'm not sure the impetus comes from the parents, although that may explain part of it. The biggest driver of change, as I saw it when I was enmeshed in academia, was from the students, who came to view college not as a place for education but as a steppingstone to career advancement. For them, college was simply another investment, and getting anything less than an A was like buying a product that didn't work properly. The attitude was: "I (or more precisely, my parents) pay a lot of money for me to be here, and I need good grades to get the kind of job that I want, so I should be getting better grades." There was very little connection between actually do A quality work in order to get A's-- rather, students took a far more transactional approach to education. "I pay enough to get an 'A,' so that's what I should be getting."
Another factor in collegiate grade inflation is high school grade inflation. Students who got A's in high school expected to get A's in college -- in fact, they frequently
demanded to get A's in college. It was a shock to many of those who had been valedictorians in their high schools to come to a prestigious state university where pretty much everyone else in their classes was also a high school valedictorian. They had never experienced that kind of academic competition before, and couldn't understand how come they weren't outperforming their classmates like they used to do with regularity in high school. Some adapted, but some just bitched and moaned about how unfair life was.