We must build a world where it is easier to be good.
I have also had my share of service related jobs, and if there is one thing I have learned it is that alot of people seem to think money grants them the right to be demanding and arrogant a-holes. But they are luckily few and far between.
I understand how you think about this, and it is as good as any take I guess. But I think that in a world where we have modeled our economy after the brutal rules of evolution, we are not exactly encouraged to act selflessly.