@farmerman,
Part of the problem is that no "science reporters" seem to be capable of looking at the total amount of data that these Rovers are kicking back. If we recall, the 2007 "Phoenix" lander made some discoveries regarding the chemistry of this large sunken planar area that , by its rock descriptions , shows an "earth like" pattern of evaporitic type deposits. I you recall, Phoenix found that the soil and mineralogy were "high pH" with lotsa alkaline (magnesium Ca etc) rocks and low amounts of Chlorides (or perchlorates as they are finding in the present surveys).
This suggests a water fille area that was around for a while (long enough to establish a stratigraphic column (of which we still dont have much of a clue)
My "model" is one of either an area of shallow seas that ere gradually being stripped away but not before a long period of presenxce)
SO, seeing the evidences of the MISS type sediments, is not a unexpexted extension of logic.
Now, IMHO a next step is some more sophisticated organic chemistry (looking for biological molecules, not methylene chloride or dichloretene-although these show a xhemical reaction "staircase" that shows that such chemistry , as seen on earth, was going on on Mars (not earth shaking but confirmatory evidence that chemistry bonds are universal)
I go back to the Phoenix data and some of the "Lists of Rocks" found on Mars wrt to the surface features (craters, plains, scarps etc).
We would expect to see whole families of different but relataed evaporitic chemicals occurring across the entire map of the Rover site-and this is sorta what were seeing. The solubilities of certain salts define where they will deposit along the "rings" of an ancient water body. Certain salts like gypsum or natrolite or others have low relative solubilities and will plop out along the edges of the old water body.
Into the center mass of the body will we see the really high solubility stuff like chloride and chlorate salts. (And pH's of soil will reflect that)
SO, I think the reason that JPL doesnt jump too far down the road of conclusions yet, is that they are following a "Trail" of evidence that is developed from aspects of similarity that these deposits and rocks are as compared to same ones on earth.
Its something that they are using the Atacama desert, The Gulf of Karabopugas, and Death Valley to gain insights