I think it is shortsighted of the folk there, but I can get their (to me) arrogance.
Gaah, for them, re 40% of the building. But also, dare I say dumb?
The Wall Street Journal Pricing Plan
If you want to subscribe to The Wall Street Journal, here are your options:
Full print and digital access: $37 a month or $441 a year
Print only: $30 a month; $363 a year
Digital Plus (Web and mobile devices): $18 a month; $216 a year
Tablet edition: $1.99 per day single copy; $17 a month; $207 a year.
Web only: $13 a month; $155 a year
(The note at the bottom of this post explains how I calculated these.)
The Wall Street Journal and The New York Times compete on newsstands in New York. (Mark Lennihan/AP)
The Journal’s pricing structure seems pretty straightforward. The Web is by far the cheapest subscription option. Mobile access costs about $5 more per month than basic Web access. Accessing print and digital editions costs $7 more a month than print alone.
As a consumer, those are clear choices. Though I may wish for a lower price for digital and mobile access, the structure makes sense.
So my cheapest option to access the Journal online and via iPad and iPhone apps would be the Tablet edition package, which would cost me $207 a year. I can read the paper online, on my iPhone or on my iPad, and I don’t need to have the print edition delivered.
The New York Times Pricing Plan
The Times is not so straightforward in its approach. There are more print subscription packages for the Times, which publishes every day compared to the Journal’s six days a week. And the delivery rates are higher for the rest of the country outside the New York metro area.
As with the Journal, any print subscription includes full access to the website, iPad and smartphone apps.
Home delivery outside of New York
7 Days: $64 a month or $770 a year
Friday-Sunday: $45 a month or $541 a year
Sunday: $33 a month or $390 a year
Weekday: $32 a month or $385 a year
Web and smartphone apps: $16 a month or $195 a year
Web and tablet apps: $22 a month or $260 a year
Web, smartphone and tablet apps: $38 a month or $455 a year
Marginal cost is zero. Once the site is constructed and content added, it costs them nothing to allow one more person access. Certainly, they aren't paying for paper or delivery, which makes $15.00/month very, very high.
I could have renewed my recent subscription to the Wall Street Journal at a cost of $248/year. Too much, even though it's a good paper. I won't go over $150, and they know it. The choice is theirs.
Interstitial ads from Lincoln on The Times' website are offering some readers "Free, Unlimited Access to NYTimes.com" for the rest of the year.
The value of that offer is close to $150. There's no catch, either -- you just have to be selected.
The offer will be made to about 200,000 of the Times's heaviest online readers who aren't home delivery subscribers, according to Lincoln, which expects about 100,000 people will actually activate it.