As was the way with Tony B liar s Labour Government, it was decided that the logo should go to a young designer, in yet another attempt to appear "down and groovy" with the "yoof" of this country.
It was a common vein that was tapped for many ideas and projects while they were in power. Just look at the whole "Cool Britannia" thing that happened soon after he moved into Downing Street.
We look around now and see many areas of our media and education system where it has all been very much dumbed down with the specific intention of being as "inclusive" as possible for our young. The lowest possible denominator, if you will, as far as standards are concerned.
This particular competition was won by 18year old student Reiss Evans, who said at the time :-
"I chose a pencil design because students use pencils from a young age at primary schools through to their work at college.
The pencils are symbolic of the creativity in the UK's schools and the range of colours used represents the global nature of the 2012 Games."
I would not be surprised if Tony Bliar replied "Groovy baby", or words to that effect.
There was an immediate outcry about this logo. English style, of course, where we all wrote letters to the Times and then made some more toast.
A lot of people immediately likened it to the cartoon character Lisa Simpson giving someone oral pleasure, and I'm amazed that the judges of the competition couldn't see that when they were perusing all of the entries.
The morning of the unveiling, I watched the BBC and listened to the numerous comments coming in from viewers around the country, all negative.
They then asked for people to email alternative logo ideas to the programme, and within half an hour or so, hundreds had emailed something they had knocked up in a few minutes. Some were superb, but I haven't found a link to them yet (anyone out there good at hunting this stuff?)
Here's the "unveiling" link:
As far as I am aware (although I don't know him personally) Reiss Evans has no connections with any Zionist movement.
At this moment in time, he's probably a young graduate who is desperately trying to find a job other than in MacDonalds, whilst trying to remain young and groovy just in case Labour gets back in power.