Would you use a prostitute in Africa?

Johannesburg, South Africa (CNN) -- The influx of thousands of soccer fans would increase demand on South African sex workers; at least that was the belief of a leading expert prior to the start of the 2010 World Cup.

But it seems fans of the beautiful game that traveled to the Rainbow Nation have created a flop in sex-worker business -- leaving prostitutes out-of-pocket and out of work -- in favor of more high-brow pursuits.

"The World Cup has been devastating. We thought it was going to be a cash cow but it's chased a lot of the business away. It's been the worst month in my company's history," the owner and founder of one of Johannesburg's most exclusive escort companies told CNN