Yard 
See the pretty flower poking through. :wink:
Burt Reynolds - The Longest Yard
Ellen Burstyn - The Yards
Lucille Lund - Blake of Scotland Yard
Bruce Willis - The Whole Ten Yards
And, on the assumption, that I'm right:
Word in title:
Roy Rogers
Glenn Ford
Keith Carradine
Billy Wirth
:wink: