watched commercials, I imagine advertisers wouldn't get anything out of it. However the number of people who watch and make decisions based on commercials is far
show that commercials work (although, to a lesser degree) even when people fast forward them.
Heck, I know I've bought things as a result of commercials. I've seen a Wendys commercial before and gone "Mmmm, I haven't had wendys in a long time". Or "Wow, the italian chicken is back at burger king! I know where I'm going for lunch..." I can't think of any non-food examples, for me personally though.