yes , my frineds r in the exact same situation , when she sees my friend , she goes red and runs away! lol!
being a "boy"
i think thats u just getting a frind to tell him how u feel , will not be akward at all , u may think it will , eg. if i new a girl liked me , i wudnt be akward , itl just get a ego boost lol , so just get a friend to tell him
im pretty sure he will not be akward at all , u neva know , if he's shy around you
he might just fell the same , n not want to tell you either.