@cjhsa,
I've always shopped supermarket specials and I do use coupons whenever I can. I use mainly the coupons that come with the Sunday newspaper circulars, which are often tied in to the supermarket specials, so I wind up saving quite a bit of money each week. I still buy only those favorite brands or items I want to use, I just wait until they are on sale. I get a real kick out of looking at the register receipt and seeing how much I've saved.
I have no problems with the quality or range of products available at the many supermarkets near me. The selection is vast, and I buy my produce and seafood at the supermarkets that seem to have the freshest, highest quality items in those particular areas. I am not a big fan of organic produce, I'd rather concentrate on simply buying mainly in-season items.
For fun, I also shop at Trader Joe's. Prices there are quite good and they carry items I can't find at the supermarket--frozen Thai style soy ginger carrots, large jars of excellent eggplant caponata, more exotic frozen entrees, good cooking sauces, etc. as well as a whole range of products that make eating more interesting and pleasurable. I love Trader Joe's and, when I shop there, I really don't worry about price. These are the treats I reward myself with by using the money I figure I've saved by careful supermarket shopping and eating out very infrequently.
So, I don't feel deprived of anything when it comes to shopping for food. I can get both great selection and great prices very close to home. It just takes a little advance planning by paying careful attention to weekly supermarket ads and trying to get what I want to eat at the lowest possible prices. I'm fortunate because there are five very large supermarkets very near me. So, if one doesn't have my favorite brand of orange juice or ice cream on sale for half price, another one is likely to. And, if none of them have what I want on sale, I just wait a week and they will.