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Mon 18 Jun, 2007 02:12 pm
"Targeting the burgeoning middle-class, Tata Motors will roll out in the next three years its Rs one-lakh car ($2200) involving a low-cost assembly operation, according to Tata Group Chairman Ratan Tata.
"(The car) will be smaller and will be produced in larger volumes, with all the high-volume parts manufactured in one plant...Targeting the larger part of the income pyramid is an important part of what Tata will be doing," the 67-year-old corporate honcho said in an interview to McKinsey, a consultancy firm. "
Now, if they ever bring a large model to the U.S. market, I'll buy two, because there's nothing better than a big set of Tatas.
For about three years 2002-2005 or so they marketed a four door four wheel drive pickup and small hatchback car here in Cali, Colombia through Hyundai dealerships but since that time they seem to have completely disappeared from the market.