To the left of this Italian ice-café (we got five in the town center and this is not the best!) iss the entrance to an indoor shopping "mall", stretching over a couple of houses
Above ...
... you may notice the the German writing, which is from the original store:
"Kolonialwaren" (= 'colonial goods') was until the early 50's used (mainly for any food); "Materialwaren" (= 'material goods') were species, drugs, etc , actually nearly synonym to other.