Athletic - Toned- Women - Modeling Agencies? No waif.

Fitness
A lot of men, when they aspire to models, presume that one of the first calls of duty is to "bulk up". How surprising is it for them to find that most editorial and commercial fashion modeling requires them to fit a size 40 suit. Fitness models embody a more athletic, muscular ideal than the conventional fashion model. Fitness models specialize in promoting products relevant to the universe of fitness and health.

This ranges for items like nutritional supplements, to aerobics wear to gym equipment. The explosive growth of magazines like Men's Health and Shape have vastly expanded the market for this type of model as more and more Americans embrace the cult of the weekend athlete.

Logically therefore, fitness modeling is also a market populated by a high number of athletes, bodybuilders and personal trainers who view it as a great way of supplementing their income. There are very few models who make a lucrative and exclusive living via the fitness market. Agencies like The Lyon's Group in New York has done a very good job of emerging as a market leader in the field.Although this market does skew predominantly towards men, there is a respectable demand for female fitness models, especially focused around the field of aerobics, which is a boom industry, in and of itself.

Again, the principle of overlap still rings true, as it is perfectly conceivable that a commercial print agency will get a request for a "bodybuilder" type. There is no hard and fast rule as what a fitness model's proportions should be. Runner's Magazine might request a very lean, very toned body type, which would not be appropriate for Muscle & Fitness magazine. The question of overall conditioning takes precedence over questions of height and weight.