Ingredients
* milk
* water
* milkfat
* whey
* whey protein concentrate
* sodium phosphate
* milk protein concentrate
* alginate
* sodium citrate
* apocarotenal (color)
* annatto (color)
* enzymes
* benzoate
* cheese culture
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should be more exciting, but it's not
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Velveeta is a brand of processed cheese first made in 1918 by Swiss immigrant Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. Velveeta features a soft, rubbery texture, a very mild taste that advertisers compare to cheddar cheese, and is noted for its easy melting. Some other people compare the taste to American cheese.
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http://en.wikipedia.org/wiki/Velveeta
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1918. huh,