Brown v Cameron - exclusive poll puts Labour 13 points adrift
Tuesday February 20, 2007
Guardian Unlimited
Gordon Brown is failing to persuade the public that he would make a better prime minister than David Cameron, according to a Guardian/ICM poll published today which suggests the Conservatives could win a working majority at the next general election.
Voters give the Tories a clear 13-point lead when asked which party they would back in a likely contest between Mr Brown, Mr Cameron and Sir Menzies Campbell.
The result would give the party 42% of the vote against Labour on 29%, similar to its performance under Michael Foot in 1983. The Liberal Democrats would drop to 17%. The result is the highest that the Conservatives have scored in any ICM poll since July 1992, just after their last general election victory.
The question, which names all three major party leaders, asks voters to think about politics in a different way from the standard ICM question about voting intentions, which only names parties. As such, it is a greater test of the personality of each party leader, or potential leader. [..]
A month ago, the same question put Conservative support on 39%, Labour on 31% and the Liberal Democrats on 19%. There is already concern among some Labour MPs about the impact of a Brown leadership, especially if it happens without a contest that could allow Mr Brown to set out a fresh programme and identity. Writing in the Guardian last week, the former minister Frank Field asked: "What new directions can be offered when the architect of current policies has merely moved up one place?" [..]
The findings underline the difficulty facing Mr Brown as he waits for the prime minister, Tony Blair, to announce his departure from office.
He needs to stay loyal to Mr Blair and has been limited in what he can say about policy areas that are beyond his Treasury brief. But the silence has given opponents such as Mr Cameron, as well as Labour MPs running for the deputy leadership, a clear run to make their mark. It is widely expected that Mr Brown's likely arrival in office will give Labour a bounce in the polls, not least because attention will shift on to the government. Mr Brown has already mapped out an agenda for his first months in office.
But he cannot break with significant policies he endorsed as chancellor, such as the Iraq war. The risk is that expectations of a dramatic plan for his first 100 days are running well ahead of what it is actually possible to offer.
Much will depend on what he can announce in the budget later this spring, and the comprehensive spending review that will follow in the summer. [..]
In the regular state-of-the-parties survey, the Conservatives rise three points on last month to 40%, Labour are unchanged on 31% and the Lib Dems drop 4 points to 19%. Since the question naming likely leaders is worded differently from the regular ICM survey of voting intention, direct comparisons can be misleading. But the mention of Mr Brown's name appears to reduce Labour support by 2 points.
Falling Lib Dem support is part of the reason that the Conservatives have climbed in both sets of results. The fact that the party's support drops further when Sir Menzies' name is mentioned suggests that, as with Mr Brown, he is not attracting support to his party.
The poll also shows voters remain interested in smaller parties, which climb one point overall to 10% and reach 12% in the question naming likely party leaders.
But there is no evidence that the UK Independence party is eroding Conservative support from the right. The newly-rebranded Independence party scores 1%, against 2% for the Green party and 4% for the combined SNP and Plaid Cymru vote in Scotland and Wales.
Poll findings cannot be translated easily into seats at Westminster [..]. But two informal calculators, the UK Polling Report and Electoral Calculus, estimate that with Mr Brown in charge voters might give the Conservatives a lead that could give them a majority of more than 50.
The standard state-of-the-parties figures suggest that the Conservatives could hope to become the largest party at Westminster, but short of a majority. [..]