I don't know specifically what party or parties are responsible for social pressure, but there is some form of social pressure they try to instill and impose on people. As I said they want people to spend their money.
I remember the tech companies were trying to sway people to keep up with current tech not that long ago.
They wanted people to assimilate so to speak and keep with it. Now since certain tech is now considered obsolete people don't really seem to have much choice about it.
Public payphones are a rarity now. You have
to own a mobile phone.
I remember not that long ago Microsoft kept pressuring people to keep up with Windows upgrades, which got on my nerves.
I remember not that long ago computer manufacturers wanted the public to keep up with current computer models, which to me didn't make much sense, because they would come out with one model one year, and not long after they would come out with a newer model to render the previous model obsolete.
I think that is ridiculous but again that is capitalism and consumerism at work.