You are right ebeth, organic is not superior. It is a label that people buy into more often then not , and with out any research.
this is the crowd I want to cater to with my book.. hence the whole organic or health food referrance.
When I think health food store ( in my mind) i think of someplace that offers things you normally would not find in a grocery store. Bulk grains, rice, beans, nutritional supplements, bars, drinks, more soy based products, gluten free products.. etc.
You can find these things at regular grocery stores, yes, but 'health food stores' have more of a variety. They carry diffrent brands of ( for example ) gluten free breads.
My husband has a gluten intolerance. Actually.. not just the gluten, WHEAT all together. Strange thing !
So we have to watch each and everything we buy. Health food stores have more options and more brands that are sensative to these kinds of needs and you can pick and choose what you like.
That is my defination of a health food store.