Kennedy launches big push for 70-plus seats
Ambitious Lib Dems seek to enhance national status
Tania Branigan, political correspondent
Friday April 8, 2005
The Guardian
The Liberal Democrats are keen to promote their anti-war credentials. But at this election they are abandoning 2001's "Maginot line" strategy in favour of the big push.
Many pundits predicted that the party would lose seats at the last election; instead, it gained six. This time its strategy is "offensive, not defensive - much more ambitious," said one frontbencher.
Its well-honed local campaign machine has brought it to a high point of 54 MPs. But to hike its share of the vote and claim 70 or more seats it must emphasise its national status. "This really is moving from the ground war, which we are adept at, to the air war," Charles Kennedy said this week.
Under its new director of communications, Sandy Walkington - formerly at BT - the party is mounting its biggest advertising campaign since the launch of the SDP. The newspaper and billboard adverts are funded by the five- and six-figure donations now arriving, which have boosted overall election spending to an unprecedented £6m.
The message will focus on Mr Kennedy, regarded as one of the party's major weapons thanks to his popularity with the public.
But it must also ensure that electors know what the Lib Dems stand for - beyond not being the other parties - and convince sympathisers that a vote for them is not "wasted".
A Guardian/ICM poll this week gave them 21% - 3% more than they polled in 2001. They usually advance once the election is called, but have already garnered more publicity than usual, and face a rougher campaign with attacks from both Labour and the Tories. The policy and research team has been beefed up to rebut such assaults.
Mr Kennedy insists the party has already broken out of its traditional territory in the Highlands and south-west, with MPs in Greater London and the north.
This time its 50-plus target seats include northern cities, where it hopes to slash large Labour majorities. "Good second places" are as important as victories for its long-term prospects.
Its optimism is based partly on its local success in taking control of Liverpool and Newcastle city councils among others. But the traffic has not been all one way: in the last few years, Labour has reclaimed control of Sheffield. The party must also persuade people who backed them at a local level - where it is clear they can have real influence - to do so in a general election, knowing full well that they will remain the smallest of the three main parliamentary parties.
The Lib Dems' "decapitation" strategy also aims to unseat high-profile Tories: Oliver Letwin, David Davis, Theresa May and, less plausibly, Tim Collins and even Michael Howard. Mr Kennedy believes a "Portillo moment" would show his party is a force to be reckoned with.
He will need to woo key groups: Labour voters who still dislike the Tories intensely; students angered by tuition fees; and Muslim voters angered by the Iraq war.
The risk is that his measured tones will be drowned out by a shrill Labour-Tory battle. But Mr Kennedy's refusal to join in indicates cold calculation, not piety: "What's turning people more and more from politics is the absolutely relentless negative campaigning," he said.
"People don't need a running commentary from me to make their minds up about Labour or the Conservatives - but they do about the Liberal Democrats."
The party's traditional strength in pavement-pounding, under the guidance of Lord Rennard, is also challenged by the increase in target seats, which spreads its activists more thinly.
"It's hardly the swarming yellow army that people picture," said one candidate.
"It's not that there are more Lib Dem activists," agreed a gloomy Tory MP. "The difference is that they've got discipline and Labour and Tory ones are lazy and complacent."
But he added that his colleagues were now "cute" to the threat of the Lib Dems, and predicted that while Mr Kennedy's party could score unexpected victories in three-way marginals such as Watford by leapfrogging the Tories, they could also lose seats such as Guildford.
Lib Dems say they are taking nothing for granted. In most target and vulnerable seats, voters have received between four and six pieces of literature in the last month alone.
"Last time people didn't follow Chris [Rennard's] instructions and the difference between those who did and who didn't - like in the Isle of Wight [which the party lost] - was very clear. The message got through," said one front-bencher.