@hingehead,
Because it rolls off the tongue so well, and it gets in just three words to the depths of the frauds being bandied about by the elite, and to how badly language is being abused for political purposes. I also like how he hints that all of this is common today.
Plus I have never heard this one before. I assume Gates did not come up with it, but since it is new to me, and really nifty, I thought I would give a shout out.