How Facebook's News Feed Algorithm Really Works

Reply Sat 29 Apr, 2017 07:18 pm
For reals!

Basically, the social media juggernaut puts together a number of social signals (the exact strengths and weights of each of these signals remains proprietary) and predicts whether you'll click. This is partly based on what you've clicked on before, but also on everything from the completeness of your profile to the overall engagement the post already has (e. g. content that is already popular or closely related to already-popular content will be served up over more obscure content).

It makes for an interesting read (at least I feel it does). Note: Facebook changes this stuff all the time, so this information could very well be out of date next year or even next week.
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Reply Sun 30 Apr, 2017 05:43 am
I use A2K far more than I use Facebook. I'm not even sure why. I just know that I do.
Reply Sun 30 Apr, 2017 07:35 am
One thing that Facebook does rather poorly, and forums such as A2K excel at, is deeper conversations. On FB, they are often lost in a sea of post/reply/etc. I can't hit reply to a reply on my phone; it goes to the initial post and so the thread of conversation gets tangled.

Also, the algorithm does not often pull up your most recent conversation. I have particularly found this with large groups or pages. The discussion is buried, and the notification doesn't even get me back to the correct discussion URL within the group or page.

Facebook basically needs to improve their search function (which will be a large Manhattan Project-style issue for them, I predict), as it misses a lot. This will be tough for them, as so much content is created so quickly, and by so many different outlets. If they could make some sort of a "you were last here" link (there is your history; you can find it within your profile, but that is often imperfect), that would help a lot in terms of sustained conversation.

Although for FB, sustained conversations are likely not within their plans or their overall strategy. After all, they don't really want people talking, except in the context of promoting products.
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Reply Sun 30 Apr, 2017 08:16 am
I use facebook to stay in touch with family and friends who no longer post here. Having a group page helps for prolonged topics. For instance, my "Friends Who Write" allows for easy to find conversations. I received some very good advice, re my own writing, the other day, and I can refer back to that and other conversations there, months later.
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Reply Sat 29 Jan, 2022 09:11 am
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