Slow advertizments

I am looking to find products that were advertized it such a way that it was beneficial that they were slow.

Heinz Ketchup comes to mind (Anticipation.....)
Aunt Jemimah
"We will sell no wine before it's time" I don't remember the wine company on that one....but that was their slogan.

Anyway, does anyone have any other ideas (or memories) about products that were advertized in that nature?

Thanks in advance!