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Product Names and Apostrophes

 
 
Reply Fri 27 Mar, 2015 10:37 am
Our company ABC has a product name called Ranswers. I am trying to figure out if we need an apostrophe after the 's' in cases like these and if there are any cases where we would:

1. Client bought ABC's Ranswers services for the hospital.
2. Client bought ABC's Ranswers' services for the hospital.

3. Reference your Ranswers portal in all communication.
4. Reference your Ranswers' portal in all communication.

5. Promote the Ranswers service on the web.
6. Promote the Ranswers' service on the web.

We have another product name called TAP. Using 's does not make sense in the above examples with this product name, however, with Ranswers it's not so clear. We'd like to be consistent if possible and grammatically correct.

What is the correct usage for both products in the given examples?

(All names made generic.)
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PUNKEY
 
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Reply Fri 27 Mar, 2015 12:11 pm
If the name ends with an "s" it does become complicated.
You don't need a possessive apostrophe to get your idea across, IMO.

1. Client bought the ABC Ranswers services for the hospital.

3. Reference your Ranswers portal in all communication.

5. Promote the Ranswers service on the web.
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