@FBM,
To be fair, I think both you and Set appear to be confusing sociological and psychological levels of discourse. Becker's generalization describes
sociological trends and forces which
might manifest as specific fears in particular individuals, but whether "conscious" or not, they may be significantly embedded in the transmitted culture and language of group practices. Becker is working at a level equivalent to trying to
explain why, say, the suicide rate might be statistically high in Scandinavia, or why "supply and demand" is a useful concept in economics. The experience of any particular individual, or his behavior, is just a statistic which contributes to general trends. The anthropomorphization of historical narrative in terms of psychological "motives" of individuals merely underscores the confusion of levels.