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Marketing and Stats, make a study!

Forums: Statistics, Homework
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Bubba90
 
Reply Mon 24 Mar, 2014 05:57 am
Market researchers are often interested in the personal constructs used by customers in making purchasing decisions. What multivariate technique or techniques might be used to investigate the personal constructs people use to represent their next motor vehicle purchase. How would the study be conducted? Be as detailed as you want.
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