@hawkeye10,
Right now, there are supporters of Deen who are showing it by ordering her products and booking her cruise. It remains to be seen whether that will be sustained for any length of time, or whether this is a brief flurry of activity. If it seems to be sustained, other companies might want to hook-up with her in the future, or some of her past business partners might resume their contracts with her. It will depend on the long-term viability of her brand once all the media hype blows over. And it will also depend on what Deen does next.
Deen was a somewhat polarizing figure before any of the current controversy because of the high sugar/high fat foods she promoted and cooked up, and built her reputation on. So her critics have always been as outspoken as her fans, and her morality was always an undercurrent--she was gleefully promoting unhealthy eating, for her own profit, to a populace already plagued with an epidemic of obesity and type 2 diabetes. That there were people willing to buy what she was selling, doesn't change the fact that she was peddling a questionable product in terms of public health.
And, when she finally revealed her own type 2 diabetes, which she had kept hidden, only because she had inked a very lucrative deal to hawk a new diabetes drug, suspicions about her morality grew quite loud and her personal trustworthiness, and that of her brand, took quite a hit. This time, she not only confirmed what her critics had been saying about her and her cooking, she had also deceived the public, and her fans, becoming honest only when she got a hefty paycheck for doing so--and that check came from a company that profits from the negative health consequences of the product she had built her empire on.
So there have always been questions about Deen's morality in terms of her business practices and what she was promoting and selling. And there were always people who looked past her sunny smile, folksy manner, and packaged warmth, and saw nasty-looking insects squirming in that cake she was mixing up for public consumption. And this latest scandal is just the icing on that cake--icing so heavy, that it's caused her insubstantial, already insect-ridden, cake to collapse.
And, if Deen wants to rise from the ashes, and move back up in the world of successful business, she's going to have to demonstrate some changed morality--hollow apologies aren't enough, she's really got to clean up her act. And, a good place for her to start, would be for her to speak out against the sort of hostile and discriminatory workplace environments and conditions that she allowed to go on in her restaurants, that led to that lawsuit against her and her brother--and vow to work toward eliminating them everywhere. She may eventually wind up doing that, if she ever does see the light, and that would be the most sincere apology she could make. Jesse Jackson has indicated he'd back her in something like that, and that sort of alliance is the sort of thing that could help her move beyond all of this, in terms of both her personal and future business growth.