@tsarstepan,
I think it was probably the "deliberately and proudly" qualifiers, used together, that make it sound kind of snobbish.
There are a lot of things I deliberately stay away from -- Hollywood smash bang action films, clothing from Forever 21, Big Macs, etc., but I'm not particularly proud of myself for it.
I could say I proudly and determinedly stay away from off the shelf, over priced, spanking new house parts/wares/things but I'm not sure they would fall into the pop culture arena.