@hawkeye10,
the more i read into this the more I am convinced that the two hedge funds who own the company decided some time ago that their exit plan was to kill the company and auction off the assets. this is great news, now the brands have the opportunity to find competent management under a new owner, management who will almost certainly improve the product. there is no reason, for example, that the Twinkie brand would not take off if they got the Oreo treatment of new and seasonal fillings.
i am a socialist but we live under capitalism.....in this system bankruptcy and closing bad companies is essential to good health. what is happening to Hostess is what should have happened to GMC. We would have all been better off had this happened to them too, diseased companies must be killed for the greater good.