I've often wondered why they advertise so many of those products during children's shows.
When Mo was little he'd come in and start yakking "Mom! You've just got to get this amazing purse. It has a separate compartments for your wallet, your checkbook, your keys, your day planner, it even folds into a desk! It will keep all of your essentials organized! And if you act now they'll throw in a second one for you to give as a gift!"
He sounded exactly like the ads. He remembered every word of whichever product caught his fancy that day. I was amazed. I knew something had to be going on, that these ads had a different effect than ads for other things.
Kids, like overly tired adults, don't have very good judgement.
Also, when parents sit their kids down in front of the TV it's usually so they can get a few minutes to get something accomplished -- but they have one ear tuned in to the kid and what they're doing so they're probably only half hearing the ad. That might make them pay closer attention the next time they hear it.