Ad campaigns that suck

The new Febreeze commercials.

I have to sit through them sometimes waiting for a video to come up.

"Oh, I didn't realize I was sitting in a crack house. It smells like lilac."

Or this one below.
"It smells like a latte" she says in her weary yuppie/gen x/whatever voice.

You know what? I don't even know what the frig a latte smells like.



What ad campaign(s) miss the mark with you?