antique lithograph, by Harry Roseland 1901

Reply Wed 16 Mar, 2011 11:05 am
My parents found this picture in my grandparents barn in Goldfield, Colorado in about 1978. I have recently inherited it and am curious to know about it. The picture is and an "Aunt Jemima" and a young blonde girl sitting at a table with "Knox" gelatin. there's a cake withith strawberries. it's 20 in. by 27 in. Its leather like in texture. almost like oil painting. Any help would be greatly appreciated. Printed in bottom righthand corner is Harry Roseland 1901
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Reply Wed 16 Mar, 2011 11:09 am
just type in his name and the year it is printed into google, select IMAGES and click on the image that looks like what you have.
it will take you to a site that talks about what you own

this is the first link
Reply Fri 18 Mar, 2011 10:02 am
Martin B. Ellis

Harry Roseland Knox Gelatin Print
Here is some further information on Harry Roseland's painting for Knox Gelatin.

The painying was entitled "The First Lesson." The original hung in Mr. Knox's home, and the Knox Gelatin Company reproduced it in limited quantities in the size of 20" x 27" (unframed). Users of Knox Gelatin could acquire the print beginning in 1905 "by sending ONE empty Knox Gelatin box and 10 cents in coin or stamps to cover cost of packing and mailing."

The company's advertising of this offer recited that "if these [[]prints] were on sale in the art stores they would cost at the very least $5 each."

So sure was Knox that its customers would love the print, the Company offered the following: After receiving the picture, if you are not entirely satisfied with it, return it, and your 10 cents will be refunded by next mail. Address, Art Department, KNox's Gelatine, Johnstown, N.Y., U.S.A."

Interestingly, I guess Knox did not send back the empty Gelatine box. I cannot imagine they had very many returns.

[[]Information Source: 1905 Knox Gelatin Trade Card picturin the Harry Roseland print on the front and "AN EXCEPTIONAL OFFER to the Users of KNOX's GELATINE" on the reverse side."

Martin B. Ellis

Harry Roseland Advertising artworks
To Anyone Having a Harry Roseland Artwork Advertising Either Knox Gelatin, Magic Yeast Powder, or any other product:

The Knox Gelatin Print: What you have is a 1901 print produced on canvas-like heavy stock paper by Knox Gelatin as an advertising give-away that was made from the original painting by Harry Roseland that hung in the corporate offices of the Genessee Foods Company, which made Knox Gelatin.

I used to own this piece myself, as a dealer and collector of antique advertising.

The Magic Yeast Print: I also owned a companion piece to the Knox Gelatin Print, smaller in size by a third, also painted by Harry Roseland, which was an advertising give-away for Magic Yeast Powder. That painting, circa 1910, showed the same "Grandmotherly" black woman and a teenaged blonde girl (as if the "Knox Gelatin" girl with the strawberries in your piece had become a teenager) at a table with the caption "Don't Worry, Honey, You'll Marry Money."

The paintings themselves were classic Harry Roseland subjects for their time.

In case you are wondering, virtually our entire antique advertising collection was disbursed in a number of auctions some years ago when my ex and I divorced. I have been looking for these Roseland pieces ever since. If you ever come across the Magic Yeast print, please let me know.

As you might know, quite a number of great American artists and illustrators made a living early in their careers and even throughout after becoming well-known, by advertising art. These included not only lesser known figures such as Harry Roseland, but artist such as Norman Rockwell, Maxfield Parrish, N. C. Wyeth (Andrew Wyeth's father), J. C. Lyendecker, Hamiton King, etc.

Anyway, for those of you who have either of these Harry Roseland prints, I hope you enjoy yours as much as I did.

Best regards,

Martin B. Ellis

Martin B. Ellis, Esquire
Shumaker Williams, P.C.
40 West Chesapeake Avenue, Suite 605
Towson, Maryland 21204

Tel. (410) 825-5223
Fax (410) 825-5426

You can also read more about the artist in this article.
Herman Roseland (c.1867—1950) was one of the most notable painters of the genre painting school around the turn of the 20th century. An American, Roseland was primarily known for paintings centered on poor African-Americans
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Reply Tue 16 Jul, 2013 07:27 pm
I have this 1901 print "the first lesson" Please respond for more info. Thanks
Reply Mon 7 Dec, 2015 12:09 am
I've got this one, too, but the Knox's add-on is blacked out which to me seems like an apparent attempt to hide the fact it wasn't the original. Did you have any luck selling yours? I still think it's valuable either way, but just wondering how valuable of a lithograph it is. Such a great work and I can understand why Knox's would want to resell dupes of it.
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