Reply Tue 10 Aug, 2010 06:44 pm
Quote:
@ at MoMA
Posted by Paola Antonelli, Senior Curator, Department of Architecture and Design

MoMA’s Department of Architecture and Design has acquired the @ symbol into its collection. It is a momentous, elating acquisition that makes us all proud. But what does it mean, both in conceptual and in practical terms?
Contemporary art, architecture, and design can take on unexpected manifestations, from digital codes to Internet addresses and sets of instructions that can be transmitted only by the artist. The process by which such unconventional works are selected and acquired for our collection can take surprising turns as well, as can the mode in which they’re eventually appreciated by our audiences. While installations have for decades provided museums with interesting challenges involving acquisition, storage, reproducibility, authorship, maintenance, manufacture, context—even questions about the essence of a work of art in itself—MoMA curators have recently ventured further; a good example is the recent acquisition by the Department of Media and Performance Art of Tino Sehgal’s performance Kiss.
The acquisition of @ takes one more step. It relies on the assumption that physical possession of an object as a requirement for an acquisition is no longer necessary, and therefore it sets curators free to tag the world and acknowledge things that “cannot be had”—because they are too big (buildings, Boeing 747’s, satellites), or because they are in the air and belong to everybody and to no one, like the @—as art objects befitting MoMA’s collection. The same criteria of quality, relevance, and overall excellence shared by all objects in MoMA’s collection also apply to these entities.
In order to understand why we have chosen to acquire the @ symbol, and how it will exist in our collection, it is necessary to understand where @ comes from, and why it’s become so ubiquitous in our world.


Leonard Lopate's interview with Paola Antonelli, Senior Curator, Department of Architecture and Design:
http://beta.wnyc.org/shows/lopate/2010/aug/06/symbol-now-moma/

For a brief history of the symbol:
http://www.moma.org/explore/inside_out/2010/03/22/at-moma/

Is this a reasonable acquisition for an art museum to make? Or is it just a PR gimmick?
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roger
 
  1  
Reply Tue 10 Aug, 2010 06:46 pm
Can I copyright @ and &? What could I expect in royalties?
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roger
 
  1  
Reply Tue 10 Aug, 2010 06:52 pm
@tsarstepan,
Now that I've thought it over, how and why does one acquire an @? Did they buy one? I might have offered a better price. In fact, if they wanted one, why not just draw it, or type it in huge font size?
ossobuco
 
  1  
Reply Tue 10 Aug, 2010 06:54 pm
@roger,
What would Bodoni say?
roger
 
  1  
Reply Tue 10 Aug, 2010 06:55 pm
@ossobuco,
Yeah. Or Garamond?
tsarstepan
 
  1  
Reply Tue 10 Aug, 2010 06:58 pm
@roger,
It sounds like they just silk screened one onto the wall. Kind of cheesy if you ask me. Rolling Eyes
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ossobuco
 
  1  
Reply Tue 10 Aug, 2010 07:04 pm
@roger,
I don't know anything re Garamond as a type or printer.

I do know I was too late to get in to see Bodoni's library in the palazzo Farnese, me caught in a post office line and then in a construction tangle..

http://translate.google.com/translate?hl=en&sl=it&u=http://www.mb-museobodoniano.it/museo.htm&ei=6PVhTLbvHIT48AbXjLGwCg&sa=X&oi=translate&ct=result&resnum=3&sqi=2&ved=0CCIQ7gEwAg&prev=/search%3Fq%3Dbodoni%2Bparma%26hl%3Den%26client%3Dserp%26prmd%3Dm




I'll admit I like the @ symbol, and am fine with MOMA doing a number on it.
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