@jojo phil,
It hasn't been reversed at all.
People are answering your question in a variety of ways, and turning into a very interesting conversation.
It does interest me though, that this is entirely directed at women, when men do the same thing, using different devices instead of a burka or make-up.
Both men and women will use different "masks" to define themselves as a person, or to enhance their own identities.
Tattoos, coloured contact lenses, piercings, make-up, cool cars, motorcycles, expensive suits, and many other things are ways to simply define the type of personality we have chosen for ourselves.
You can tell (to a certain degree) how confidant a woman is when you see her, simply by the way she wears her make-up. Those who shovel it onto their faces to hide themselves, are usually the ones with lower self-values, and therefore most certainly do fit into the description you used earlier...with make-up being the burka or western culture.
You can also tell the level of confidence a man has (to a certain degree) by the clothes he wears, or the cut of his hair. If you see two men walking down the street, and one is missing a shirt, wearing torn jeans, and has a mohawk...the other is wearing a 3 piece suit and sporting a rolex; you can pretty much guarantee that the guy wearing the suit is more confidant.
you can also pretty much guarantee that they fall into certain archetypical roles according to their sense of fashion in this instance.
The mowhawk, is therefore; the rolex to a punk, using your previous case.
There are many parallels for this discussion, and none of them are more right or wrong than others, since each person has their own personal reasons why they wear make-up or sport a rolex, mowhawk or whatever defining characteristic they have.