Tiger's NIKE Ad - what were they thinking?

I saw about 4 seconds of it, and thought wtf and changed the channel - so clearly at least for me it didn't work.

Heard this morning - that it is a audio of tiger's dad talking. That makes it all the more twisted to me. Imagine that - tiger trying to make money off his dead dad.

i love this summation of from the site What Would Tyler Durden Do

Tiger Woods has a new commercial for Nike, set to air during the Masters starting tomorrow, and it’s a simple black and white shot of Tiger while his (dead) dad does a voice over.

It’s a good ad, but if you have a friend who’s really stoned you can ask him how is Tiger talking without moving his lips, or even better pretend like you don’t hear any voices, and watch him freak out.

It was weird. It's either a marketing disaster, or marketing genius, the two frequently walk side by side.

Tiger Woods isn't a real person. (Well there is a real person who plays the part of Tiger Woods, but he isn't the Tiger Woods you see in this ad.)

Tiger Woods is a marketing franchise. He is an image invented by PR specialists to sell us shoes and sports drinks. The agency that made this ad understands this. They are pitching a narrative that will ad to the value of Tiger(TM). The apology, the sex clinic everything is part of this narrative. It is fiction.

There is nothing wrong with this, that is how our image crazed economy works. Although, I was really hoping that he would become a spokesman for a more appropriate product-- maybe Trojan.

I did notice that the lead story on talk-radio news this afternoon was that Tiger Woods had made Par on his first hole. If it weren't for this whole fiasco I don't think that bit of thrilling news would have made it out there. So maybe this entire molehill of an event will turn into a new mountain of cash for Tiger (lounge lizard) Woods.

wouldn't work, according to the broads involved tiger didn't like using condoms

I think it's brilliant marketing.

If Nike was going to stand by him they needed to address whats been going on before launching into a more normal campaign.

Earl was always Tigers "conscious" so having him talk to Tiger puts it back in to the personal/family realm thereby excusing everyone else to go back to what they were doing.

Genius!

Yeh, but Earl was the fooling around role model... not to the extent of the son, I gather, or at least an early model.

I haven't seen the ad or read about it besides this thread and some news blurbs.
Sounds like a very weird miscue. Wonder what the ad agency is..

Thanks, Irish, I guess I'll watch the damned thing.

Ok, I did. Still weird, but not as weird as I was getting ready for.

I thought it was interesting, probably a lead-in to future ads.

I just vomited my soul onto my keyboard. Now it's all over my fingers.

So, you can see your soul! Is it shiny?

No. Just black. Like oil.

Smells like strawberries though. Wait, no, no. That would be the bowl of strawberries I'm eating.

Ooh, any glossy rings?

To the ad - I am curious how the reactions will break down, pro or con.

dude

h ow is tiger talking without moving his lips?

Some of the spoofs are funny...well, one is.

Tiger Woods Nike Commercial Parodies