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The Energizer Bunny is the marketing icon and mascot of Energizer batteries in North America. It is a pink toy rabbit wearing sunglasses and blue and white striped sandals that beats a bass drum, bearing the Energizer logo. It is a parody of the preexistent Duracell Bunny, seen in Europe and Australia. It has been appearing in television commercials in North America since 1989. In Australia and the United Kingdom the mascot for Energizer is instead a muscle-bound anthropomorphic battery. The mascot is promoted as being able to continue operating indefinitely, or at least much longer than similar toys using rival brands' batteries.