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Forums: Tv, Movies, Advertising, Media, Product Placement
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What is it with the new medium of advertising? TV and movies.

I find it kind of annoying. Because it's never like tastefully merged into the movie or show. Maybe its after years of everything being generic in every show and movie for the last 20 years, but it just doesn't seem like it flows very well at all.

Take the Transformers movie. Mountain Dew and GMC were the biggest prostitutes of the marketing world I think I have seen in so long. So very blatant. I think I prefer the generic side of movies and tv so much better.

Thoughts?

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Type: Discussion • Score: 8 • Views: 1,930 • Replies: 19

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@Seed,

Product placement in movies and television has become so blatant it's pathetic and obvious sometimes.

0 Replies

@Seed,

You mean product placement? Yeah, it's gotten a lot more blatant, but it's always been there. Go get some old movies and you'll sometimes find that every single car in the movie is made by the same company or somesuch.

As a famous example, remember ET and Reese's Pieces? It's pretty much the only reason that candy is still around. It was just a lot more subtle back then.

2 Replies

@Robert Gentel,

Well yea very true, but I guess its just years of seeing every soda can say "soda" or "cola" on it, and now you see Red Bull over and over in everyone's hand.

2 Replies

@Seed,

count the number of VWs in this old Bullitt clip...

http://www.youtube.com/watch?v=GMc2RdFuOxI

subtlety is long gone these days.

1 Reply

@Rockhead,

I would watch the video and play along in your game but dial-up hates me Sad

1 Reply

@Seed,

ohhh.

dial-up is the work of the devil.

my condolences...

1 Reply

@Rockhead,

It's ok. I have come to terms with it.

0 Replies

@Seed,

Most of the time one can tell a product placement rather then an innocuous film prop when say the soda can label is readable or not, whether the camera's focal point allows the can to be in focus, etc....

1 Reply

@tsarstepan,

or it doesn't say "cola"

1 Reply

@Seed,

Just popped in to A2K to see what was going on and ... A SEED SPOTTING!

(Waves to Seed)

Hope you ar doing well.

1 Reply

@squinney,

Founds come pics of Bear from New Years Eve when I came and visited you guys. Smile

1 Reply

I agree that product placement can be annoying when it's extremely blatant. But it one sense the use of recognizable trademarks lends to the verisimilitude of the scene. I mean, isn't it more realistic to see someone swigging a Bud Lite rather than a non-descript 'Brew' label? It lends a touch of realism.

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@Merry Andrew,

What's really befuddling is when say movies like Planet 51 animated films don't even try to invent fake merchandise. In the trailer, one alien tries to decipher/translate the bar code on a really really generic bag of candy brand candy. They didn't need a product placement but couldn't they have used they're imagination and made a brand up?

In this case, it's just laziness that's the problem.

0 Replies

@Robert Gentel,

I mainly recall ET for the M&M's, which have since invaded Australia (I thought they were Smarties, which are much better:

http://www.dcs.shef.ac.uk/~mark/blog/blog_files/misc/smarties.jpg

and home-delivered pizzas.

I swear that film initiated the home-delivered pizza industry in Oz!

1 Reply

@dlowan,

In the US version of ET the candy was Reeses Pieces.

1 Reply

@tsarstepan,

Definately Reeses Pieces. M&M had their chance and declined.

1 Reply

@Seed,

Seed wrote:

Founds come pics of Bear from New Years Eve

Sounds like quite a party....

0 Replies

@roger,

roger wrote:

Definately Reeses Pieces. M&M had their chance and declined.

Oh.

Was their name mentioned?

What's the difference?

1 Reply

@dlowan,

Different candy company:
Reeses Pieces = peanut butter like center with candy shell,
http://www.hersheys.com/products/details/reesespieces.asp;
M&M's = chocolate, peanut and chocolate, etc... with candy shell
http://www.mms.com/us/.

From a distance, they pretty much look the same.

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