Add Gatorade to the list of endorsement deals that Tiger Woods has lost.
A representative for the drink, sold by PepsiCo Inc., confirmed late Friday that it had ended its relationship with the golfer, who made a lengthy public apology last week for his infidelities.
"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said. "We wish him all the best." The spokeswoman said Gatorade would continue its relationship with the Tiger Woods Foundation.
PALM HARBOR, Fla. (AP) " Tiger Woods said Tuesday he will return to golf next month at the Masters, ending a four-month hiatus brought on by a sex scandal that shattered his image as the gold standard in sports
It was all a PR move, as suspected.
He's in denial about his ballstriking. He hit only six of 28 fairways in two rounds, the lowest total of his career, and he has never looked more lost on a golf course.
Tiger tanked on Friday, coincidentally, after a reported heckling incident at the 10th hole, where one spectator shouted a setup line and another responded with the punch line, "That's what she said." One silly comment like that couldn't possibly get in the head of the toughest mental competitor golf has seen since Jack Nicklaus and Tom Watson, could it?
This much is certain: Tiger has been different since his return. The fight had gone out of him on Friday afternoon. It may have begun to leave him when he joked after the opening round that he wasn't even going to the range to figure out what was wrong with his swing. "To hell with it," he said, drawing laughs
Read more: http://www.golf.com/golf/tours_news/article/0,28136,1986334,00.html?hpt=T2#ixzz0mdMEfbvk
The degree to which we worship our athletic idols
The way race worms its way into every public conversation
The obsession with "image" over substance in athletics
The role of the media: shaping perception or giving the people what they want?
The privacy of our public figures -- how much should they have?