Seems like there is a large potential audience for "Avatar," where the buzz before "Terminator Salvation" was rather ordinary:
Avatar Trailer Breaks a Record
Monday August 24, 2009
20th Century Fox's Avatar didn't just break the 'most viewed trailer' record, but shattered it into 4 million pieces. The Avatar trailer premiered exclusively on Apple.com last week, and by the end of its first day live on the site, Avatar's trailer had been viewed over 4 million times. According to Fox, the previous record was 1.7 million.
The online trailer debut was just part of an advance Avatar marketing blitz. Writer/director James Cameron and Fox premiered 20 minutes of footage from the film on August 21st in select theaters. Fox also debuted the trailer for James Cameron's Avatar: The Game, and Mattel showed off Avatar and Na'vi character action figures to help kick up the buzz for Cameron's first film since Titanic.
So, what do you think of the trailer? I'm not sure about it yet. Maybe it needs to be seen in 3-D... And I missed the special Avatar footage in theaters (I was taking in a performance of Wicked), but I'd love for anyone who did sit through the Avatar footage premiere to post a comment on your experience. --Rebecca Murray