Some Italian towns have started a new way of life. It seems more beautiful than the glitzy touristy picture we remember.
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Italy's Slow Cities
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Twenty-three small towns have vowed to protect their way of life against a fast-lane, homogenized world: Local foods instead of global brands. Less traffic, less noise, fewer crowds. Everything, as Matthew Yeomans discovers, that will attract hordes of tourists.
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Positano and 22 like-minded municipalities in Italy have taken the philosophy a step further, applying it to all aspects of urban living. Member cities must have a population under 50,000 and adhere to a raft of policies aimed at two principal goals. The first is to maintain a pleasing pace and tone for city life by reducing motorized traffic, banning car alarms, and restoring old buildings before constructing new ones. The second is to promote the traditional foods, wines, and crafts of participating towns. By creating a united front, Slow Cities believes it can guarantee the survival of its members' artisanal endeavors--cheese making, ham curing, embroidery--even as they struggle against the Krafts and Starbucks of the world.
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The places that i planned to visit--Positano, Orvieto, and Chiavenna--represent the different strengths of the Slow Cities model. Positano is trying to maintain a serene way of life while upholding its reputation as one of Europe's premier resorts. Orvieto, in Umbria, is working to protect its traditional foods and wines from the global marketplace--and its medieval walled center from the effects of mass tourism. And Chiavenna, in the Italian Alps, has saved a unique local product, a cured goat's-leg ham, from obsolescence, even turning it into a financial success. Like all Slow Cities, the three hew closely to a consummate image of Italian life. Their piazzas have pretty little cafés, the espresso comes with the perfect schiuma, handmade pasta is exactly al dente.
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http://www.travelandleisure.com/articles/italys-slow-cities