Mac wrote-
Quote:Would he rather be in a Dickensian or Shakesperean never-never land where the barmaids did not wear name tags, did not have the opportunity to be organised in ASDAW, and would be certain to be grateful and smile at him as he goosed them
That doesn't mean anything to me. Why might I prefer any days long gone? It's pointless and distracting to think about such a comparison. Had we lived then who would be ranting about it and who would be beaming over his petunias and thinking about his upcoming holiday in Bognor Regis? Stirring the **** I mean.
And I was using a bit of poetic license on the goosing. Alluding to scenes in those programmes we all like to watch. Nostalgia jazz.
I look at the women now. Bob Hope said that's what we were fighting for when he introduced Marilyn to the troops. Not the long gone damsels. They were the responsibility of others. Not me. Hardy's Tess is an incident. Not comparable with Luc Godard's chambermaid. She is a symbol.
I look at them closely. I wonder about them. I wonder about their lifestyles. What's it like to sit at a check-out for a shift passing items over a device which is incomprehensible to her and being phoney to everybody. I wonder what medicines she's on. Immodium maybe. Or whether she's from a Senecot family. Uppers. Rat poison. Operations, STDs. Where are her kids? What's she doing it for? Is it to pay for a holiday in the bloody sun. And the lotions to reduce the risk of skin cancer. To pay for her daughters ballet lessons maybe.
That portrayal of the chambermaid in Alphaville shook me. As Luc Godard intended I would be. Tarzan had come to fetch Jane back from her waltz in the magnetic fields. And she was "normal". All the chambermaids would be the same. All the check-out girls. Chocolate factory Turkish Delight line attendants.
And Cliff Richard is singing about a living doll. And remains a bachelor boy whilst sailing in serenity.
And here I am seeing her slowly materialise before my very eyes. Year after year. Me recognising in Proust's seaside girls girls I used to know myself. And we look to be half way to Luc Godard's chambermaid. Fancy making women wear uniforms. Mao did that. That North Korean twit as well.
Sociology is all about trends. Trends can be measured. There's a trend from no labels through one pinned on a uniform to a tattoo.
For sure there are good trends. But there's not much else to go for in them. A mobile phone that doubles as a bidet. You could resurrect the ring of confidence ad to sell them.
What starts trends? Greed I suppose. What direction are they going in? What's the result if they continue? What's the end result if they just keep going in line with trends in greed? Why would they stop if nobody does anything? Do we want to follow them to their logical conclusion? Is the increased efficiency worth the human cost? Can we easily forget the human cost? Are we not efficient enough. Isn't greed the one constant in all the ads? Whilst you are smugly saying that you're not influenced by ads you are subliminally being encouraged to get greedier. All the time. In the programmes too. Product placement is child's play.
Don't you have to rant to wake people up?
Who cares if the £ is going up and the GDP keeps growing if it's no bloody good to anybody except the stiffs taking the credit whilst the NHS gets busier and busier. Shouldn't the NHS be getting put out of business with all this health advice we get?
And you can't say that the drift towards Luc Godard's chambermaid has not taken place and is moving in her direction.
So what's going to stop it?
And I don't know. Knowing about the direction of the drift is a start.