A Christmas Story Question

In "A Christmas Story" the Movie The Parker Family goes to buy their Christmas Tree at the Christmas Tree Emporium. They pass a Red Sign at the entrance. What is that company Selling??
This is part of a christmas trivia game i have been challenged to. Unfortunately my copy of the movie is locked in my mom's work place and she can't get to it until after the new year and there are no copies available to borrow or rent that I can find so Please Help.
The only clues I can give you is the scene was Filmed in Toronto and a red trolley can be seen driving around the lot. What I need is what's on the sign outside the tree lot entrance.
Thanks so much I really want to get to my christmas present and this is driving me nuts.