I have a web page of a college course wherein we have a complete course outlined and detailed in ideology and discourse. I think this would be something worth studying for ideas about this matter we wish to discuss.
http://www.discourse-in-society.org/ideo-dis2.htm
Summary
What is ideology? We all use the notion of ideology very often, and so do newspapers and politicians. Most of the time, we do not use it in a very positive sense. We may speak of the ideologies of communism, or neo-liberalism, pacifism or consumerism, and many other -isms, but seldom qualify our own ideas as an "ideology". But what are ideologies exactly?
Ideology in cognition, society and discourse
In this course, a multidisciplinary introduction to the notion of "ideology" is presented --involving cognitive and social psychology, sociology and discourse analysis. The cognitive definition of ideology is given in terms of the social cognitions that are shared by the members of a group. The social dimension explains what kind of groups, relations between groups and institutions are involved in the development and reproduction of ideologies. The discourse dimension of ideologies explains how ideologies influence our daily texts and talk, how we understand ideological discourse, and how discourse is involved in the reproduction of ideology in society.
Racism
Racism is one of the major problems of contemporary European societies. To illustrate the theoretical discussion, we shall therefore specifically pay attention throughout the course to the example of racist ideology and how it is expressed by discourse.
Discourse Structures
Discourse plays a fundamental role in the daily expression and reproduction of ideologies. This course therefore pays special attention to the ways ideologies influence the various levels of discourse structures, from intonation, syntax and images to the many aspects of meaning, such as topics, coherence, presuppositions, metaphors and argumentation, among many more.
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Aims
At the end of this course you must be able to:
1. Give an overall definition of ideolog
2. Explain what cognitive aspects an ideology has
3. Explain what social aspects an ideology has
4. Define what racism is
5. Make a systematic ideological analysis of a discourse
6. Analyze more specifically the racist ideology expressed in a discourse
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Contents
1. Defining ideology
2. Ideology as Social Cognition
2.1.The structure of ideologies
2.2 From ideology to discourse and vice versa
2.3.Mental Models
2.4.From Mental Models to Discourse
2.5.Context Models
3. Ideologies in Society
4. Racism
5. Ideological Discourse Structures
5.1. Meaning
5.2. Propositional structures
5.3. Formal structures
5.4. Sentence syntax
5.5. Discourse forms
5.6. Argumentation
5.7. Rhetoric
5.8. Action and interaction
6. Examples
7. Conclusion