That "Gut-Feeling"

The basic level is characterized by at least four conditions: 1) It is the highest level at which a single mental image can represent the entire category (you can't get a mental image of vehicle or furniture). 2) It is the highest level at which category members have a similarly perceived overall shape. 3) It is the highest level at which a person uses similar motor actions for interacting with category members. 4) It is the level at which most of our knowledge is organized.